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Flickrpreneur June 1, 2006

Posted by rajAT in advertising, entrepreneur, entrepreneurship, fun, marketing, media2.0, web2.0.
2 comments

[Via Marketallica]Russell Davies have posted the pictures of these books on Flickr. He has come up with an ingenious way of recommending books to users. He uploads the picture of his books and then added some notes to them. This could be a great product placement idea on flickr. Marketallica is very excited about the concept so am I. :)

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It says for entrepreneur minds, maybe it is inspiring to develop application that makes it easy to add affiliate programs' link on photos. Then, Flickr, you should encourage and constitute flickrpreneur concept and make big money.

This concept can be a key for brands as it can help a product getting snowballed in a community. Viral medium works best online :).Tomi Ahonen has stressed it quite a lot in his award winning book Communities Dominate Brands.

I hope marketing gurus are listening ?

Bill falls for iPod June 1, 2006

Posted by rajAT in apple, bill gates, ipod, microsoft, steve jobs, technology.
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Wall Street Journal reports that Microsoft is planning to compete with Apple by launching iPod. Bill revealed it while giving interview at Journal D: All things digital.

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Mr. Gates was coy when asked about rumors that Microsoft’s Xbox group was developing its own portable digital music player to compete with Apple’s blockbuster iPod. “There is such a rumor,” Mr. Gates acknowledged, declining to elaborate.

The trend is nothing new for Microsoft as they always have been followers. But I just hope that they will be able to ship it on schedule, unlike Vista. :)

This is a very me-to strategy from Microsoft and we all here expect something more from the software giant. I hope they have done their homework properly before jumping into this arena. The popular thought says something else. The portable music industry is definitely shifting towards converged device - Portable Multimedia Systems a.k.a. Mobile phones. In this year, the sale of walkman mobile phones have dwarfed the sale of iPods. Does n't that indicate that portable mp3 players either need a fresh thinking or Steve Jobs but definitely not Bill Gates. :)

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You are never too old for an ipod, Bill.

Indian Autorickshaw Challenge June 1, 2006

Posted by rajAT in adventure, fun, india, motorsport, sports.
3 comments

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Guys if you want to be a part of history then this is for you - Indian Autrorickshaw Challenge. This will give birth to a new motorsport. It is a 1000 km (590 miles) rally through the most scenic roads of South India in a three wheel motorized vehicle. The race is open to everyone regardless of experience, nationality, and age.

The race will take you deep into the heart of Tamil Nadu. Once there you'll travel through an incredible course of misty jungles, balmy coastlines, flooded streets, monsoon rains and overpowering Indian crowds. By reaching a multitude of challenging waypoints and completing physical and intellectual exercises, you may be crowned Autorickshaw Rally World Champion.
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The IARC sponsorship funds will benefit local anti child labor organizations. All proceeds from our sponsors will go fight unfair child labor practicies in India.

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