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Coco-Cola threatened Sharad Haksar September 15, 2006

Posted by rajAT in blogcamp, blogcampindia, indiablogcamp.

Sharad Haksar a leading international photographer and winner of the 2005 Cannes Silver Lion, placed a large billboard in one of Chennai’s busiest areas – one of India’s largest cities – with his own “work (which) is solely an expression of creativity.”

The billboard features the ubiquitous red Coca-Cola wall painting, commonly found across India. Directly preceding the Coca-Cola ad, and part of the billboard, is a dry water hand-pump, with empty vessels waiting to be filled up with water – a common scene in India, particularly in Chennai.


Coca Cola sued Sharad Haksar for the above billboard. Sharad’s point was that the billboard is not at all tryinig to demean the cokes brand. But Coke went ahead and sued the guy. Sharad went to mainstream press but they refused to do the story because Coca – Cola is big advertiser. Talk about the unbiased nature of mainstream media.

After that fellow bloggers picked the story and within days it was talk of the town. Then BBC and Rediff published it on their websites. Now newspapers dint hve much choice and they also published it. Seeing that more harm has done Coca Cola withdraw their case.

Really this story showed the power of bloggers. šŸ™‚



1. indianpad.com - September 16, 2006

Bloggers force Coke to retract legal case against Artist

I can understand why Coke was a bit miffed about the photo cause it makes it look like they use hand pump water in their coke šŸ˜‰ However, bloggers picked up on the suit filed by Coke and it became such a big issue that Coke withdrew the case…


2. vikas - November 21, 2006

i love coco-cola,
coldrink is nessery for enjoy.

3. Anonymous - August 8, 2007


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