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Day 3: TiE ISB Connect 2006 September 25, 2006

Posted by rajAT in entrepreneur, entrepreneurship, media, media2.0, tieisb connect, venture capital, web2.0.
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Day three at the TiE-ISB Connect began with talks by Peter Mukherjea, CEO of Star TV and Sanjeev Kumar, Founder and CTO of Portal Player.

Plenary Session

Noted actress Sulekha Naidu chaired the session on New Media and Entertainment. On the panel were Prem Akkaraju (Sanctuary Artist Management), Rajesh Jog (Waygate Capital), Suresh Babu (Suresh Productions), Alok Kejriwal (Contests2win.com), Raj Atluri (DFJ), Rahul Khanna (Clearstone) and Sekhar Kammula (Film director).

Track 6 : New Media & Entertainment

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Recoja @ Barcamp Pune June 18, 2006

Posted by rajAT in barcamp, barcamppune, media, media2.0, tags, web2.0.
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Anand and Shodan presented an interesting idea. They are trying to provide tags insite the page. So what does that mean is – If you are reading your notes on the internet. You can tag certain lines of text with the tag-important. So before the exam you click on the tag important and all the important lines from all of your notes came up in front of you. Sounds kool. It is a very natural for humans to do this. We all highlight,underline the lines in our text books. This is digital highlighting. Now as you can tag it – it has become all the more convenient as the content can be retrieved very easily.

Few reasons why this can be big –

1. It micro-chunks the content, hence micromedia gets created.

2. Attention is getting scarce and it helps in allocating the scarce attention to relevant micromedia hence more value is generated for the consumer.

3. It makes it plastic and atomized media can be remixed and tweaked.

4. Plasticity makes it more personal and allows unbundling and rebundling of it.

5. It is hypertargeted and micro diffrentiated and that makes it valuable

Finally, I am begginning to get some Haquism. πŸ˜€

Stunning Nikon June 15, 2006

Posted by rajAT in advertising, flickr, fun, marketing, media, nikonstunninggallery.
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Till now the question on everybodys mind was how all the social networking sites (Flickr, Del.icio.us, Myspace etc) can be monetized. All big pundits were saying that these alli2m_nikonstunning.jpg are yet another fad and were sidelining them big time.

But recently NIKON came up with a brilliant campaign "Nikon Stunning Gallery" in collaboration with Flickr. To be a part of it take a photo from the Coolpix camera. Upload it on Flickr and then tag it with 'nikonstunninggallery'.

It is a brilliant campaign as it engages the users with the product. It is a great way to make present clients feel good about their purchase and entice the users from the competition. Miss Rogue is not quite happy with Kate Moss boney rss, I on the other hand find it quite stunning. πŸ˜€

There are 17,000 photos in the gallery and it's growing. I think the success of this campaign will put to rest, all the doubts related to Flickr's purchanse. Between check this out another way how Flickr can be used for Product placement.

Indian Outdoor Advertising June 12, 2006

Posted by rajAT in advertising, india, marketing, media, mobile.
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oac2.JPGThis weekend I attended Outdoor Advertising Convention in Mumbai. The conference was a great learning experience. I am a technologist, the insights that I got in the conference about the evolving outdoor advertising industry in the country was worth the time and the money. πŸ™‚

The first question that will come to everybody’s mind is what I was doing at an advertising conference and too a specific one – Outdoor. Let us take them one by one? Why an advertising conference? The only sustainable business model on internet is selling advertisements. So why not learn a bit more about it from the pundits itself. Oh yeah, I know they all are traditional model and will not work on the new media but it is important to know the roots. And why outdoor ? The only niche in the ad industry which has remained untouched by new media is the OOH (Out of Home) media. Outdoor ad spend has only increased over the years, but print and TV are fighting a dull and losing war with the internet.

Conference started on a high note as Rahul Welde, GM, Media Services, HLL tried to reinforce the point that Indian outdoor could soon become a $1 billion industry. His growth strategy was two fold – Value and Volumes, only latter was high on his agenda. More volumes will come as new roads are being laid in the whole country, big malls are coming everywhere. So he stressed there is a need to come up with a strategy to tap these new opportunities. How more value will be delivered from the existing urban billboards or street furniture, his answer was not very conclusive. There is so much litter these days in the urban outdoor space. The only strategy that is used to attract people attention towards a billboard is putting up a beautiful model. Interestingly, throughout out his presentation he kept on stressing that outdoor is passive and static. During the question answer round I asked him that why cannot we use barcodes to make outdoor interactive. He said he cannot comment on barcodes but bluecasting might work.

There were lots of foreign companies (Clear Channel, News Outdoor Group, Kinetic, Aconda SA, Out of Home Media SA, Posterscope) that are trying to get a pie of Indian Outdoor advertisement market. In their presentation they tried to answer why they are here – Because India is growing, Because Indian GDP is yada yada. Clear Channel the world leader in Outdoor media is in India from last 8 years and has not been able to make a great impact till now. The reasons are unknown but it seems they are not able to understand the Indian market or come in terms with it. But the good point is that spirits are still very high and they still see a good future in India ahead.

Eric Newman, Global CEO of Kinetic showcased some of new things that will be coming in digital billboards. The thrust in digital will come because the product companies want to change their messages daily. The days of 6 months or 3 months campaign are out. These days the campaigns run in weeks. This kind of flexibility and speed is possible only with digital billboards. But the next big thing will be interactive. How that will be achieved he was totally silent on that? I don’t know that these biggies were not having clues or they were silent deliberately.

Number 1 problem that is holding the growth of outdoor media is – there is no measure. There is no concrete way to know that a particular campaign was seen by so many people hence it becomes difficult to justify huge marketing spend on outdoor. If some kind of measure can be associated with outdoor there is a great chance of double digit growth.

Undoubtedly, the biggest thing that is missing in outdoor experience is interactivity. Mobile phones can be used to fill that void. It will not be long when all these giants will wake up and figure that out. Sometime back even TV was considered passive and static. Now sms (e.g. Indian Idol) has changed the way people experience TV. So guys wake up before it is too late. πŸ™‚

Army of Steven Spielbergs June 8, 2006

Posted by rajAT in aggregator, google, media, media2.0, video, web2.0, youtube.
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Robert young in his post on GigaOm says that Hollywood should fear Google. He points that – 

Google will eventually become the dominant gatekeeper for video.his question, which used to be one of the most pressing in the minds of media executives, seems to have been put on the back-burner lately due to the meteoric rise of online video sharing sites like YouTube and social networks like MySpace (not to mention Google’s own anemic efforts on the video front thus far).

I think to some extent the behavior of media executives is justified. Till now they were competing with 3-4 media houses but suddenly they have got an army of davids who are producing and uploading videos at a frantic pace.

As we all know, Google revolutionized search by leveraging the most unique and powerful element of the web… the hyperlink.

The strategic implications of this insight, which Google used to dominate the market for text-based search, are now about to spill-over into the world of video.

The analogy page rank was a success in text and same will happen in video is not correct.

Let me explain –

First question to be answered is why people use google search? Ok, to discover the content on the web. Why anyone need to search anything on internet, what is the motivation.  Two reason which normally is the case, either I am doing research (academic) or I am trying to find out something interesting (fun).

Now the video consumption on internet is generally of the latter kind i.e. fun stuff. Now what is other way of discovering such content. voila – Peer groups. Yes, peer groups. They recommend/share a video to you (buddy list) when they saw something interesting. In return you recommend/share the videos back when you see something interesting.

So a video on Youtube (or its clones) is tagged, gets commented, gets recommended and then shared. This helps in the easy consumption of the videos by other people. SO you open Youtube website and the most popular videos will be there on the top of the list. No need to search anything. This is a painless experience. And one doesn't have to master the keyword search. πŸ™‚

Note that the meta data of videos that is the comments and stars ( how many stars a particular video has got) is not available to Google. They play a very important role, as they enrich the user experience by helping him in making a more informed choice. This all data is a part of deep web and Google has no access to it. 

Today we have very efficient aggregators and a user doesn’t see much value in reconstructing the web. A Google search finds the content and gives you back a web page of the links that might be relevant to you i.e. reconstructing the web. But thanks to aggregators like Techmeme the need to search has gone down a bit less. Techmeme for videos will come in future which aggregates the videos from all these sources. Google could have done this but by launching there own Video site they just have killed this big opportunity.

Google should have continued what they have been doing best till now that is reconstructing the web. But by opening there own publishing platforms they have alienated other publishers.

In the end, Hollywood executives shouldn’t fear Google but the next door guy who becomes a Steven Spielberg for a day or two. πŸ™‚ 

Clueless Publishers June 7, 2006

Posted by rajAT in blog, book, books, google, media, media2.0, publishing, technology, web2.0.
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The business of publishing books is going to get disintermediated. Even if publishers start publishing books online they cannot save their empires. It is like arranging the deck chairs on Titanic.

An author goes to a famous publishing house because a publisher has got a network already that is necessary for a mega success of the book. A publisher

1) Buys reputation , an example.

2) Provide a platform for getting into international markets.

3) And most importantly prints the book.

But things on internet work a bit differently, isn't it.

At the moment you cannot buy reputation online, thank god. You publish your book on internet and blogs take it in all the corners of the world.

So why in future an author will go to a publisher to get his book published. That is the question to be answered?

An author should ask I am the one who is creating the content. I am one who is advertising the book through blogs so why I need this guy called publisher. Note that royalties are not that big.

Publishers have lost half of their battle when Amazon started reviews on its website. Over the years book lovers all round the world have contributed significant amout of data on its website. And now Amazon has got that valuable data and not the publishers.

And now Amazon has started allowing the authors to blog from Amazon.com itself. It is a good idea. But Amazon is not the edge.

Authors will prefer their own blog sites. But amazon still have a fighting chance over the publishers as an internet book publishing platfrom. Simple reason is Amazon has built network goods.

How to make money by publishing books online will be figured out by someone who is more enteprising. Scott has got some ideas though.

Publishers are just unnecessarily fretting with Google; they should be spending their time thinking the next platform, if there is one.

Surely, very interesting times lie ahead of us.

 

 

Pepsi sings Coke screams June 7, 2006

Posted by rajAT in advertising, coke, fun, marketing, media, pepsi, trend.
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pepsi.JPG

Pepsi is deploying these posters in Toronto and Vancouver subways, when your plug your headphones in they play music – Link. You could make your own version by grabbing one of these $9 MP3 players, hacking it up and extending the battery.

coke.JPG

These world cup posters from coke scream Goaaaaa !!. They scream endlessly and drive nearby people crazy.

[Via Commercial Archive, Makezine]

(AOL – Time Warner) is Bull June 4, 2006

Posted by rajAT in aol, media, media2.0, warner.
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Once touted as the mother of all mergers has been called a "Bull" by the president of Time Warner, Jeffrey Bewkes. The merger was the talk of the town in 1999. Everybody that includes all media gurus, business analysts were thrilled about this marriage. Wall Street has given the green signal by pushing the stock of the concerned entities. Those were the days of bubble. Steve Case was a hero, a new media mogul. It was said that now they own up both content (Time Warner) and distribution (AOL), they are going to sweep the market. But it all turned out to be a "Bull".

Fast forward to 2006. The synergies between the two entities (AOL-Time Warner) never took off. Blame it on technology or on people who dont want to see a choppy video on internet. What they want really want is a painless experience.
And now Time Warner has abandoned all pretense of "synergy" between its various media divisions, the failed concept that was the sole justification for its merger with AOL.

But if AOL is such a big load for Time Warner then why dont they sell that part of that business. AOL, last month has also launched a clone of YouTube known as UnCut. Does this give a signal about the differences between the two managements?

In fact the latest trend is that big content owners like Disney, ESPN, CNN have no plans to partner with internet giants (Google, Yahoo) for distributing their content. It was back in bubble when internet was considered a rocket science. But not now. Moreover, the CEO of Yahoo, Terry Semel, is not even a tech guy but a media person. All big media houses have their own internet strategies. Infact they are thinking beyond internet and very aggressive in mobile space also. This was shown by series of announcements of MVNOs – ESPN mobile, Disney Mobile etc.

This all, only shows that media industry is in a big flux. Only time will tell which marriage was "Made in Heaven". πŸ™‚