jump to navigation

Mr. Clean June 20, 2006

Posted by rajAT in advertising, marketing.
add a comment

mrclean_road.jpg

This ad won exceptional innovation in Media.

And it does communicate the message brilliantly.

Agency – Grey Worldwide GmbH / Duesseldorf

Advertisements

Stunning Nikon June 15, 2006

Posted by rajAT in advertising, flickr, fun, marketing, media, nikonstunninggallery.
add a comment

Till now the question on everybodys mind was how all the social networking sites (Flickr, Del.icio.us, Myspace etc) can be monetized. All big pundits were saying that these alli2m_nikonstunning.jpg are yet another fad and were sidelining them big time.

But recently NIKON came up with a brilliant campaign "Nikon Stunning Gallery" in collaboration with Flickr. To be a part of it take a photo from the Coolpix camera. Upload it on Flickr and then tag it with 'nikonstunninggallery'.

It is a brilliant campaign as it engages the users with the product. It is a great way to make present clients feel good about their purchase and entice the users from the competition. Miss Rogue is not quite happy with Kate Moss boney rss, I on the other hand find it quite stunning. πŸ˜€

There are 17,000 photos in the gallery and it's growing. I think the success of this campaign will put to rest, all the doubts related to Flickr's purchanse. Between check this out another way how Flickr can be used for Product placement.

Adidas Goalie June 14, 2006

Posted by rajAT in adidas, advertising, fun, marketing.
add a comment

adidas_goalie.jpg

Stunning outdoor advertisement of Adidas. Agency behind this creative is TBWA, Germany. 

PS: Click on the pic for the full blown image. 

Indian Outdoor Advertising June 12, 2006

Posted by rajAT in advertising, india, marketing, media, mobile.
52 comments

oac2.JPGThis weekend I attended Outdoor Advertising Convention in Mumbai. The conference was a great learning experience. I am a technologist, the insights that I got in the conference about the evolving outdoor advertising industry in the country was worth the time and the money. πŸ™‚

The first question that will come to everybody’s mind is what I was doing at an advertising conference and too a specific one – Outdoor. Let us take them one by one? Why an advertising conference? The only sustainable business model on internet is selling advertisements. So why not learn a bit more about it from the pundits itself. Oh yeah, I know they all are traditional model and will not work on the new media but it is important to know the roots. And why outdoor ? The only niche in the ad industry which has remained untouched by new media is the OOH (Out of Home) media. Outdoor ad spend has only increased over the years, but print and TV are fighting a dull and losing war with the internet.

Conference started on a high note as Rahul Welde, GM, Media Services, HLL tried to reinforce the point that Indian outdoor could soon become a $1 billion industry. His growth strategy was two fold – Value and Volumes, only latter was high on his agenda. More volumes will come as new roads are being laid in the whole country, big malls are coming everywhere. So he stressed there is a need to come up with a strategy to tap these new opportunities. How more value will be delivered from the existing urban billboards or street furniture, his answer was not very conclusive. There is so much litter these days in the urban outdoor space. The only strategy that is used to attract people attention towards a billboard is putting up a beautiful model. Interestingly, throughout out his presentation he kept on stressing that outdoor is passive and static. During the question answer round I asked him that why cannot we use barcodes to make outdoor interactive. He said he cannot comment on barcodes but bluecasting might work.

There were lots of foreign companies (Clear Channel, News Outdoor Group, Kinetic, Aconda SA, Out of Home Media SA, Posterscope) that are trying to get a pie of Indian Outdoor advertisement market. In their presentation they tried to answer why they are here – Because India is growing, Because Indian GDP is yada yada. Clear Channel the world leader in Outdoor media is in India from last 8 years and has not been able to make a great impact till now. The reasons are unknown but it seems they are not able to understand the Indian market or come in terms with it. But the good point is that spirits are still very high and they still see a good future in India ahead.

Eric Newman, Global CEO of Kinetic showcased some of new things that will be coming in digital billboards. The thrust in digital will come because the product companies want to change their messages daily. The days of 6 months or 3 months campaign are out. These days the campaigns run in weeks. This kind of flexibility and speed is possible only with digital billboards. But the next big thing will be interactive. How that will be achieved he was totally silent on that? I don’t know that these biggies were not having clues or they were silent deliberately.

Number 1 problem that is holding the growth of outdoor media is – there is no measure. There is no concrete way to know that a particular campaign was seen by so many people hence it becomes difficult to justify huge marketing spend on outdoor. If some kind of measure can be associated with outdoor there is a great chance of double digit growth.

Undoubtedly, the biggest thing that is missing in outdoor experience is interactivity. Mobile phones can be used to fill that void. It will not be long when all these giants will wake up and figure that out. Sometime back even TV was considered passive and static. Now sms (e.g. Indian Idol) has changed the way people experience TV. So guys wake up before it is too late. πŸ™‚

Pepsi sings Coke screams June 7, 2006

Posted by rajAT in advertising, coke, fun, marketing, media, pepsi, trend.
1 comment so far

pepsi.JPG

Pepsi is deploying these posters in Toronto and Vancouver subways, when your plug your headphones in they play music – Link. You could make your own version by grabbing one of these $9 MP3 players, hacking it up and extending the battery.

coke.JPG

These world cup posters from coke scream Goaaaaa !!. They scream endlessly and drive nearby people crazy.

[Via Commercial Archive, Makezine]

Flickrpreneur June 1, 2006

Posted by rajAT in advertising, entrepreneur, entrepreneurship, fun, marketing, media2.0, web2.0.
2 comments

[Via Marketallica]Russell Davies have posted the pictures of these books on Flickr. He has come up with an ingenious way of recommending books to users. He uploads the picture of his books and then added some notes to them. This could be a great product placement idea on flickr. Marketallica is very excited about the concept so am I. πŸ™‚

books.JPG

It says for entrepreneur minds, maybe it is inspiring to develop application that makes it easy to add affiliate programs' link on photos. Then, Flickr, you should encourage and constitute flickrpreneur concept and make big money.

This concept can be a key for brands as it can help a product getting snowballed in a community. Viral medium works best online :).Tomi Ahonen has stressed it quite a lot in his award winning book Communities Dominate Brands.

I hope marketing gurus are listening ?